Humans will remember something longer if it made them feel rather than think. Understanding how the human brain works is fascinating, but it’s also good business.
Marketing campaigns rooted in neurology are more likely to get and hold attention. And in the attention economy we are living in, where consumers have access to more emails and tweets than they could ever manage to read and digest fully, being able to get and hold attention is what separates the wheat from the chaff. That’s what gets consumers to spend.
If you are looking to get more of your marketing efforts seen, then have a look at this infographic that highlights 12 biological trigger mechanisms that make the human brain light up. And use these insights to improve your marketing instantly.
Source: Entrepreneur.com
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